Introduction to Basket Freeze

A Basket Freeze is a method that allows you to deal with ad impressions and clicks generated after the check-out process has started (touchpoints). Attribution becomes fairer as conversions will only be attributed to channels that played a decisive role in generating conversions.   Our basket freeze functionality ensures that voucher code affiliates will add incremental value instead of last-minute …

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How to set up your affiliate programme commission

Calculating the commission you will pay to affiliates within your affiliate programme is a delicate process and finding the perfect amount and models can be a challenge.   A commission rate that is too low can make your programme unattractive and prevent the best affiliates from joining. On the other hand, too high a commission rate can cause you to …

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