Paid Search as part of your Affiliate Marketing Strategy

The last quarter of 2022 is approaching and with it comes many of the most important events for Ecommerce. Halloween, Black Friday, Cyber Monday or Christmas are just around the corner and it is important to be prepared in advance to be able to capture as much qualified traffic as possible in order to reach the expected amount of sales. …

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The Benefits of Affiliate Marketing

What is Affiliate Marketing? Affiliate Marketing is a type of Online Marketing in which the advertiser pays for the results obtained (conversions, leads, clicks, etc.). To achieve these results, products or services are promoted through different publishers or affiliates, who promote the different advertisers’ campaigns in exchange for a commission.   There are three main actors in affiliate marketing:   …

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Introduction to Basket Freeze

A Basket Freeze is a method that allows you to deal with ad impressions and clicks generated after the check-out process has started (touchpoints). Attribution becomes fairer as conversions will only be attributed to channels that played a decisive role in generating conversions.   Our basket freeze functionality ensures that voucher code affiliates will add incremental value instead of last-minute …

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Case Study: Quehoteles.com

quehoteles.com

Introduction   Quehoteles.com is an online travel agency with more than 15 years of experience that emerged from a conversation between two friends and started as a family project. Since then, it has more than 500,000 satisfied customers who leave the management of their holidays in their hands.   Currently Quehoteles.com is one of the largest leading national online platforms …

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Attribution models and integrating other channels

The correct attribution of conversions in Ecommerce continues to be one of the major topics of conversation at every event and discussion forum that is organised around the sector. Being able to identify the channel through which a user has actually been impacted in their decision making process until they reach the end of the shopping cart is essential to …

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We take a closer look at Blueknow

Blueknow

We continue our series of interviews with our top publishers to learn more about their actions, tools and solutions to promote and achieve results with our advertisers.   Blueknow is a Top Publisher offering optimisation solutions for online shops whose main objective is to increase sales. They specialise in Onsite Optimisation & CRO, Cart Recovery and A/B Testing, Reporting and …

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How to set up your affiliate programme commission

Calculating the commission you will pay to affiliates within your affiliate programme is a delicate process and finding the perfect amount and models can be a challenge.   A commission rate that is too low can make your programme unattractive and prevent the best affiliates from joining. On the other hand, too high a commission rate can cause you to …

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Métodos de Tracking: Pixel Tracking vs. S2S

Propelbon Tracking Workflow

Todos los programas de afiliación cuentan con información que es enviada en cada paso del embudo de conversión.   El método de tracking de una campaña es el proceso técnico que utilizan nuestros servidores para definir cómo y dónde se almacena la información de la sesión. También define qué identificador usan nuestros servidores para validar las conversiones en esa campaña. …

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