Case Study: Quehoteles.com

Introduction   Quehoteles.com is an online travel agency with more than 15 years of experience that emerged from a conversation between two friends and started as a family project. Since then, it has more than 500,000 satisfied customers who leave the management of their holidays in their hands.   Currently Quehoteles.com is one of the largest leading national online platforms …

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Attribution models and integrating other channels

The correct attribution of conversions in Ecommerce continues to be one of the major topics of conversation at every event and discussion forum that is organised around the sector. Being able to identify the channel through which a user has actually been impacted in their decision making process until they reach the end of the shopping cart is essential to …

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We take a closer look at Blueknow

We continue our series of interviews with our top publishers to learn more about their actions, tools and solutions to promote and achieve results with our advertisers.   Blueknow is a Top Publisher offering optimisation solutions for online shops whose main objective is to increase sales. They specialise in Onsite Optimisation & CRO, Cart Recovery and A/B Testing, Reporting and …

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How to set up your affiliate programme commission

Calculating the commission you will pay to affiliates within your affiliate programme is a delicate process and finding the perfect amount and models can be a challenge.   A commission rate that is too low can make your programme unattractive and prevent the best affiliates from joining. On the other hand, too high a commission rate can cause you to …

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GDPR & future of affiliate marketing

GDPR Data Privacy

What is GDPR?   You will most probably have already heard of the term GDPR in some way since it was ratified by the EU. The General Data Protection Regulation, or GDPR for short, has had a big impact on our online experience. Perhaps the most visible aspect is the big increase in the amount of times you get asked …

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Métodos de Tracking: Pixel Tracking vs. S2S

Propelbon Tracking Workflow

Todos los programas de afiliación cuentan con información que es enviada en cada paso del embudo de conversión.   El método de tracking de una campaña es el proceso técnico que utilizan nuestros servidores para definir cómo y dónde se almacena la información de la sesión. También define qué identificador usan nuestros servidores para validar las conversiones en esa campaña. …

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Cómo incrementar tu ROI de marketing a través del Márketing de Afiliación

En todos los negocios, obtener un amplio retorno de la inversión (ROI) se convierte en un quebradero de cabeza. ¿Cuál será el retorno de una campaña publicitaria en televisión? ¿Cómo se trasladará el patrocinio de una feria a nuestras ventas? Casi todas las acciones de marketing tienen un ROI muy difícil de predecir.   Sin embargo, hay un modelo de …

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