The Propelbon team has over 10 years experience working in affiliate marketing. We are known for offering a friendly & professional service that adapts itself to your needs. We are upfront and transparent so can rest assured that you have full control of your programmes.
Our values
Our priority is to keep you customers happy, we offer our services with a made to measure approach in our to maximise your marketing strategy.
Results and Performance
Our main objective is to seek and achieve results, always.
Service and Excellence
The secret is to give the best possible service, we make it happen.
Experience
La Experiencia, se acumula y no se la pueda detener, nuestro enfoque es crear soluciones.
Transparency and Honesty
Transparency leads to confidence, it is important to always show the work being done to continue to grow in the right direction.
Consistency
Everything we do is driven by consistency and perseverance.
Adding Value
It’s all about giving results, create something amazing, our business is to create solutions.
Authenticity
We know what makes the difference, it is the key to success
What is Affiliate Marketing?
Affiliate marketing is a type of advertising based on performance and results, where an advertising medium (Publisher) earns a commission when sending new visitors to a company (Advertiser). These visitors then must perform a specific action, whether a purchase, registration or other type of conversion. Advertisers and Publishers use software, such as Propelbon to monitor clicks and conversions that drive growth.
ECOSYSTEM
Who are the main actors?
USER
The user is the customer. Users shop online, complete registration forms, make reservations, etc. They are also called visitors, traffic or the target demographic.
ADVERTISER
The advertiser is the seller or merchant. Looking users and targeted traffic for your products or services, which will generate leads or sales.
PUBLISHER
Also known as the affiliate, the publisher controls websites or sources of relevant traffic. These can be used to promote offers from advertisers in order to earn commission for successful conversions.
PUBLISHER NETWORK
The affiliate network (Propelbon) acts as an intermediary between the advertiser and the publisher. Affiliate networks recruit publishers to promote products and services. The network specialises in finding and managing both the relationship between advertisers and publishers, so advertisers can focus on their products and services and publishers can focus on content and promoting campaigns.
SOFTWARE
Propelbon’s tracking software enables companies to monitor and manage their campaigns directly through a unified panel.
MONITORING
What do we monitor with an affiliate marketing programme?
Publisher transactions
Revenue or growth generating actions originating from publishers.
Revenue
The total revenue generated by the advertiser via all sources.
Cost per click
The value of a unique visitor sent to the advertiser by the publisher, paid as commission.
Cost per lead
The cost of acquiring a potential customer, paid as a fixed commission.
Conversion rate
The number of clicks it takes make a conversion ( click to sale, click to lead, click to install, etc..)
Return on ad spend (ROAS)
The amount the advertiser earns in revenue per euro spent on marketing.
Main Publishers
The advertiser will want to know their main publishers to allocate more resources to them.
Publisher References
Incentives for existing publishers to recommend the campaign to other publishers.
Programme diversity
The various types of publishers and demographics are covered by a campaign.
Types of publishers
Loyalty programs and cashback
Voucher code and offer websites
Blogs and content sites
Influencers
Email Marketing
Search engine marketing
Price comparison websites
Display
Retargeting
Remarketing
Free the potential of your brand.
Boost your sales and reward your best Publishers for successfully promoting your products and services.